Before I get started, let me first say: I believe certain human activities are influencing the Earth’s climate, it makes sense to try and limit those activities where practicable if likely to result in adverse impacts, and that includes by using renewable energy sources as part of the mix in…

The Government gets a lot of flack for its Covid communications, but I have to say, I think it’s been brilliant. Here’s why. Firstly, the use of three line slogans: just like ‘Get Brexit Done’, messages like ‘Hands, Face, Space’ are simple to communicate, easily understood and highly shareable. Secondly…

The UK is officially in recession, according to the Bank of England, following two successive quarters of contraction or ‘negative growth’. It’s the first time in 11 years according to BBC News. On the whole, businesses tend to fall into one of two camps when it comes to marketing during…

The relatively low costs make digital advertising on search engines, display networks and social media very attractive, but campaigns are better when supported by advertising that uses more traditional channels too. In 2019, 45.7% of total UK advertising spend was on search and social media. It’s easy to see why. …

Like many others around the world, Britain’s economy suddenly plunged off a cliff in March 2020 as Covid-19 lockdown measures were introduced. Marketing for recovery will mean going back to basics. As they seek to emerge from months of hibernation, UK businesses in all sectors are going to have to go back to marketing basics if they want to stand a chance of reviving their fortunes. By that, I mean really considering what marketing is and doing more of it.