PinnedLee PettsYou're communicating about your business, but why?Unless you start by asking why you're communicating, it's easy to get the what, where, when and how all wrong.3 min read·Oct 19, 2020----
Lee PettsHow 'social proof' is being used to secure your consent for the pursuit of Net Zero and related…Before I get started, let me first say: I believe certain human activities are influencing the Earth’s climate, it makes sense to try and…8 min read·Dec 29, 2021----
Lee PettsUNPOPULAR OPINION ALERT: UK Covid communications have been excellent so far.The Government gets a lot of flack for its Covid communications, but I have to say, I think it’s been brilliant. Here’s why.3 min read·Jan 5, 2021----
Lee PettsRecession is here. Do you cut-back or double-down on your marketing?The UK is officially in recession, what’s your play going to be?4 min read·Aug 14, 2020----
Lee PettsThe Best Advertising Campaigns Are Not 100% DigitalDigital advertising has its drawbacks, pair with 'analogue' for better results4 min read·Jul 7, 2020----
Lee PettsTips for marketing in a post-Covid worldLike many others around the world, Britain’s economy suddenly plunged off a cliff in March 2020 as Covid-19 lockdown measures were…5 min read·Jun 30, 2020----
